Tom Pritchard

Data and Reporting Analyst

I have had the good fortune to work across a diverse range of clients, both in Australia and around the world, ranging from Pepsico, Macquarie Bank, BHP Billiton, Coles, Hewlett Packard, Origin Energy and Australia Post. The beauty of having a role that is “data based” is that data is ubiquitous, its profoundly integral, irrespective of industry, and it under-pins everything.

And I love data! I love its symmetry, its constancy, the patterns and the insights that good, solid data can bring. My working mantra would be that if you can’t measure it, you can’t manage it.


Place of birth

Ludlow, in the County of Shropshire, England

Currently living

Just outside of Wilsons Promontory National Park, Victoria, Australia

Favourite imaginary client?

GCHQ – just to have access to some of their secret data

We know what you do by day, what do you do by night?

Eat, drink and be merry, that’s all I really need. Good food, great Red wine, and interesting company and I’m happy.

If you could have lunch with one person, alive or dead, who would it be and why?

William Shakespeare and the reason is also what you might be surprised to know about me – I’m equally passionate about the use of words as I am the use of numbers.

I’m as happy with a cryptic crossword as I am with a Sudoko!