Architecting a global EVP with local impact
Employer Brand
A global organisational re-brand was undertaken to help position the business for growth. TQ developed the People Promise as a facet of that, ensuring our work aligned tightly to the Global Brand.
TQ Scope
We conducted qualitative focus groups to develop a series of proof points and stories that brought the People Promise to life authentically. TQ Solutions then embedded one of our EVP Consultants on-site for a 6-month period to help operationalise the People Promise.
Outcomes
Our Consultant oversaw the development of a People Promise framework, a new careers site, a branded sourcing and hiring toolkit, LinkedIn Strategy, Recruiter and Hiring Manager training. Modernised look and feel of the employer brand and candidate touchpoints.
What the client says
TQ were invaluable partners guiding us through every step. I would highly recommend their Employer Brand Practice – experienced professionals, approachable, engaging and fun who will feel like an extension of your team.
Head of Employer Brand, Suzanne Doyle
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